Press Info
< Back

Company News

March 12, 2013
Houzz Launches New Analytics Tool for Remodeling and Design Professionals Participating in Pro+ Program
Rollout of Premium Service to 425 Markets Across all of U.S. and Canada Enables Professionals To Build Their Brands With Millions of Local Homeowners


Palo Alto, Calif., March 12, 2013 – Houzz, the world’s leading platform for home remodeling and design, today launched the Pro+ Dashboard, a new analytics tool and feature to help professionals participating in the Pro+ local marketing program track and analyze their exposure to homeowners. Houzz also announced the expansion of the Pro+ program from 12 markets launched in late 2012 to 425 markets, making the program available to remodelers and designers across all of the U.S. and Canada. Houzz launched Pro+ to meet the demand from its professional community for an option to gain additional visibility for their businesses in their local area. The service is offered in addition to the free platform and tools that the company will continue to invest in and provide to the more than 190,000 active general contractors, architects, interior designers, landscapers and other professionals using Houzz as a critical business tool.

“With this powerful new analytics tool, remodeling professionals will be armed with real-time insights on how their profile and portfolio are resonating with the homeowner community, enabling them to make adjustments and craft the most effective brand presence possible to attract the right clients,” said Houzz CEO Adi Tatarko. “Our goal with Pro+ is to deliver a service that helps professionals build their brands and increase their exposure to homeowners in their local area the way they want.”

The Pro+ program was launched in 12 markets in late 2012 and quickly sold out in several of them. One of the major capabilities of Pro+ is geo-targeting, exposing a professional’s business profile and portfolio to homeowners in their local area. The new analytics tool will help professionals track and analyze their exposure, specifically homeowner interactions with their profile and portfolio. Providing professionals with real-time intelligence enables them to optimize their marketing and brand-building efforts. View sample screenshots of the Pro+ Dashboard: Full Dashboard and Metrics By Photo.

“I’ve been on Pro+ for a few months and it’s been incredible to see how I’ve been able to reach local homeowners who are actively looking to remodel, and get visibility for my company alongside some of the biggest builders in Chicago,” said Chris Anderson of Charles & Edward Inc. “I didn’t realize how many homeowners were going on Houzz to find a professional but in the past month alone, every single one of my new clients has found me on Houzz. My business is accelerating at a much a greater rate."

Houzz has experienced significant growth over the past year. More than 14 million monthly unique users -- 90 percent of whom are homeowners -- are using Houzz to find inspiration, collaborate, research and hire professionals, source products, and manage projects from start to finish. More than 190,000 home professionals across 30 categories, including architects, interior designers and general contractors, now rely on Houzz as a critical business tool to interact with 14 million people looking to remodel or decorate. View this infographic for a snapshot of Houzz growth and user engagement data over one year: http://info.houzz.com/growth1.13

Professionals interested in learning more about Pro+ can contact Houzz at local@houzz.com or call 1 (800) 640-8061.

About Houzz
Houzz is the leading online platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish - online or from a mobile device. From decorating a room to building a custom home, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to get the design inspiration, project advice, product information and professional reviews they need to help turn ideas into reality. For more information, visit www.houzz.com