The Ayer is an award-winning condominium building on Philadelphia’s Washington Square. Built from 1927-1929 as offices for the N.W. Ayer & Sons advertising agency, the Art Deco high-rise was designed by Philadelphia architect Ralph Bowden Bencker. The building’s Art Deco architecture and lobby remain signature elements of the now-residential building.

The Ayer Condominium homeowners felt their primary bath lacked the character inherent in the building’s architecture. Although the former bath had quality finishes, its marble tile had yellowed with age and its lighting needed an upgrade. The room felt stark and cold. Since the rest of the condo has a neutral color palette, they wanted to introduce understated color into the bathroom.

The renovation design concept sought to bring a warm, midcentury modern aesthetic to the room, with modern, spa-like amenities. Although the room’s footprint was retained, its layout was reconfigured to include a soaking tub, open shower, and floating double walnut vanity. Inspired by midcentury Heath Ceramics, and the Ayer’s limestone lobby, the designers selected crafted porcelain tile from Ann Sacks. Large 12x12 field tiles mimic limestone on the floor and walls. Custom mosaics of textured tiles along the shower/tub wall and behind the vanity introduce gradated shades of blue that subtly evoke water and bring muted color into the space.

The project was honored in the 2023 ASID Philadelphia Interior Design Awards with the First Place Award in the Residential Bath Over $50K category.