Houzz, the largest social site for home remodeling, a $300B industry, today announced the launch of new social and community features, surging growth and an $11.6 MM Series B led by Sequoia Capital. Since raising series A late last year, Houzz has seen 10X growth in its user base and engagement.
Houzz is revolutionizing the remodeling process by enabling consumers and remodeling professionals to collaborate using visual, mobile, local and social tools. The latest social features include the ability to visually follow the activity of design professionals, photo recommendations based on the wisdom of the Houzz community, and helpful green tags within photos that provide detailed product information crowd-sourced from the Houzz community of professionals.
Houzz is a one stop shop for remodeling, providing photos, articles, advice, product recommendations, and a professionals directory that crosses disciplines from architect to landscape designer to general contractor.
The Houzz web site is attracting more than 2.5 million monthly homeowners and professionals who are engaged in remodeling projects, resulting in more than 50 million page views a month. In addition to the web site, one million homeowners and professionals have downloaded the iPad app, giving it more than 15K five-star reviews and generating more than 100M app page views every month.
“It gives us great honor to be in business with special entrepreneurs such as Adi Takarko and Alon Cohen, and becoming their new Houzz-mates,” said Alfred Lin, partner at Sequoia Capital and a board member at Houzz, “We have been very impressed with what Houzz has done to revolutionize the home remodeling industry with mobile and social features and look forward to building a fabulous company together.”
Oren Zeev, series A lead investor and a Houzz board member added, "We are very excited to have Alfred and Sequoia Capital join us to help take the company to the next level of success."
“In this economy, consumers have high financial and emotional expectations for their building and remodeling investments, and professionals need a better way to get exposure than the word of mouth referrals they relied on in the housing boom,” said Adi Tatarko, Houzz co-founder and CEO, “It is rewarding to see that our growth is the result of creating a better remodeling experience for both sides from start to finish.”
Houzz was founded by husband-and-wife team Alon Cohen and Adi Tatarko. The company raised its initial funding of $2 million late last year from Oren Zeev and a group of notable entrepreneurs.