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Why Homeowners Are Remodeling Their Master Bathrooms in 2019

Find out what inspires action and which types of pros are hired, according to the 2019 U.S. Houzz Bathroom Trends Study

Erin Carlyle
Erin CarlyleNov 18, 2019
Houzz Editorial Staff. Writing about the cost of renovation and what it takes to remodel. Former Forbes real estate reporter. Fascinated by cool homes, watching the bottom line.
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Sometimes a master bathroom’s design can drive a homeowner a bit nuts — whether the offending element is style, function or both. Not being able to stand the master bathroom anymore is a key motivator for remodeling it, the 2019 U.S. Houzz Bathroom Trends Study found. But even more important than that is finally having the money to do so.

Read on to learn about master bathroom pet peeves, renovation triggers and pro hiring among homeowners who are renovating master bathrooms now.
Prideaux Design
The 2019 U.S. Houzz Bathroom Trends Study includes responses from more than 1,300 registered users of Houzz who had completed a master bathroom remodel in the past 12 months, were working on one or were planning to start one in the next three months.
Erin Carlyle
Finally Having the Means Is a Top Trigger for Master Bathroom Projects

The most common reason renovating homeowners cited for embarking on a master bathroom renovation was wanting to do it all along and finally having the means (35%). A close second (32%) was no longer being able to stand the existing bathroom, followed by the bathroom deteriorating or breaking down (29%).

Work with a bathroom remodeler near you
Middletons Builders Warehouse
Erin Carlyle
Outdated Looks and Functional Problems Are Pet Peeves

The bathroom’s old and outdated look is an annoyance for most renovating homeowners (59%) upgrading their master baths, but respondents also cited functional inconveniences as an irritation. Thirty-eight percent were annoyed by small showers, 37% by insufficient storage and 29% by inadequate lighting. Limited counter space (28%) and poor ventilation (27%) also grated on the nerves of some renovating homeowners.
RISE Design Studio
Homeowners Increasingly Hire Bathroom Remodelers

Eighty-three percent of renovating homeowners hire a pro to help with their master bathroom remodel. A general contractor is the most commonly hired professional (46%), but homeowners are increasingly turning to pros who focus on bathrooms. Twenty percent of renovating homeowners are hiring a bathroom remodeler in 2019, compared with 17% in 2017. Similarly, 14% are hiring a bathroom designer now, compared with 12% two years ago.

The 2019 U.S. Houzz Bathroom Trends Study gathered information from 1,360 registered users of Houzz who reported that they were homeowners age 18 or older who had completed a master bathroom remodel or addition in the past 12 months, were currently working on one or were planning to start one in the next three months. The survey was fielded between June 19 and July 2, 2019.

Find a bathroom remodeler near you

Download the full study here

More on Houzz
Top Styles, Colors and Upgrades for Master Bath Remodels in 2019
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Comments (9)
See 6 more comments
  • Wendy Somerville

    Just because Kinsella, smaller areas are not easy to photograph with your photographers, is not an excuse in my books. I have photographed smaller areas in my home all the time without problems.

  • PRO
    Montse León (Victoria + Albert Baths)

    Do you have a similar study for Europe?

  • Michele F

    I dont think a bathroom has to be the same size as the one your remodeling for you to get ideas from pictures. Sometimes I see a sink I like in one room, shower in another. I agree its easier to photograph a larger room than a small one. Houzz is more for inspiration to me, the rest of the internet is for searching for the items you like to complete your makeover.

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