Eurocucina 2010 sets the start of the new collaboration with the prestigious New York design studio Workshop/apd Timeline is both an idea and a project, the result of a special collaboration with the prestigious New York design studio Workshop/apd. More than architecture, more than a trend, more than design, more than time itself. Andrew Kotchen and Matt Berman are two of the most innovative designers of their generation. Together they set out to prove that intelligent architectural concepts can be translated successfully into responsible real world projects. Matthew Berman “We don’t believe in architectural trends. We do believe in designing places that reflect their surroundings and society. We are committed to reducing the ecological impact that building has on our environment. And we want to ensure that our designs meet the social, environmental and economic needs of our clients.” Sustainable design is, in short, good design. In 2006, actor Brad Pitt and Global Green USA recognized the intelligence of building green—and Workshop/apd won the group’s competition to design a 120-occupant, eco-friendly model housing block for hurricane-ravaged New Orleans. Building broke ground in 2007 and is currently under construction. The Workshop brand has grown and extends to furniture, products, lighting, accessories, and now kitchen systems. This year, we also launched RightFrame, a technology company that automates green home design to change the face and the carbon footprint of the suburban landscape. Architecture is not static. It has political, social, economic, and cultural ramifications, and each building is different. They are part history, part art, part science, part travelogue, and part politics. Design creates culture. Culture shapes values. Values determine the future www.workshopapd.com/home