
Signature Custom Flooring LLC
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Flooring Contractors
About Us
Custom Wood Flooring as Unique as Your Signature
We refinish, repair, recoat and install wood floors and steps
Whether we are installing, refinishing or repairing, we love the unique challenge each hardwood floor brings. No two floors are alike and our goal is to make each plank of wood showcase its individual charm.
We add warmth and originality to homes with the installation of custom hardwood floors.
We restore the original beauty of hardwood that is scratched or dull with floor refinishing.
We bring shine and luster back to tired floors by re-coating the hardwood.
With your vision and our knowledgeable craftsmen, we are able to create, restore and refinish hardwood floors that are true pieces of art.
Services Provided
Custom Flooring, Floor Cleaning, Floor Refinishing, Floor Sanding, Flooring Installation, Wood Finishing, Wood Floor Installation, Wood Floor Polishing, Wood Floor Refinishing, Wood Floor Repair, Wood Floor Staining
Areas Served
Plover, Stevens Point, Whiting, Neenah, Appleton, Waupaca, Green Lake, Madison, Wausau, Waunakee, Sun Prarie, Green Bay, White Fish Bay, Verona, Hobart, Mount Horeb
Awards
NWFA Certified Sand & Finish Professional
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28 Reviews for Signature Custom Flooring LLC
Newest first
Average rating: 5 out of 5 stars5.0|28 reviews
Work Quality5.0
Communication5.0
Value5.0

HU-954042159
Average rating: 5 out of 5 stars
Relationship
Client
I purchased a house with floors that had been poorly refinished just a few months earlier (sanding marks, extremely thin finish in spots, drips of finish near edges). I was immediately comfortable with Aaron when he came over and told me exactly what I could realistically expect from his work, and he kept in regular communication to make sure all of my questions were answered prior to him starting. Aaron did a beautiful job and there were no surprises. He even came back and patched up a spot that was damaged during our move.



May 13, 2021Last modified:May 13, 2021

Dawn M
Average rating: 5 out of 5 stars
Relationship
Client
Can't say enough positive things about Aaron. His costumer service was excellent. Worked well with our contractor to get the project completed in a timely fashion. And his workmanship is excellent. See our before and after pictures. He spliced in new wood flooring to seamlessly flow with the existing hardwood floor. I would use Signature Custom Flooring again and I would recommend Aaron without any hesitation!


January 25, 2021Last modified:January 25, 2021

Ourada Designs
Average rating: 5 out of 5 stars
Relationship
Colleague
As a flooring contractor myself(Ourada Designs), I can’t say enough about Signature Custom Flooring (or Aaron). I’m grateful for the opportunity to work along side him on a pretty high end floor. He is a true craftsman with exceptional abilities and he’s pretty funny too. He’s a great guy all around, someone I’d feel totally at ease having working on and in my house.


June 18, 2020

Jamie Pomasl
Average rating: 5 out of 5 stars
Relationship
Client
My husband and I undertook a kitchen large remodel project and decided to take the opportunity to restore our hardwood maple floors. We have a large and heavy black lab and two little boys who have dropped many toys. Total accumulation of wear and tear was about nine years of rough treatment. Aaron came out to our house and evaluated what we had and assured me that even in the state of the many deep scratches and gauges, he could get it looking brand new again. And that's exactly what he did. Aaron kept us on his radar for about a year and a half until we finally made the decision to move forward with a kitchen remodel as well as the hardwood floor refinishing.
My husband and I were totally 100% satisfied with Aaron. He is knowledgeable, easy to work with, worked well with our subcontractors in our process of the remodel (rare), and really worked with me to get an exact match of a sample I found through an interior designer. He nailed it and it looks incredible! We did a satin finish, which really matches well with our look and will also help to disguise future scratching. We were also amazed how much the dustless refinishing really was dustless for the most part.
Another awesome thing working with Signature - Aaron left us with a nice bottle of wine, a thank you card, a care sheet, and a cleaning mop for helping to keep the floors looking beautiful. I am a pretty hard customer to please and don't often leave reviews, but in this case, the service was exceptional. I would definitely recommend for your future floor refinishing project.




March 17, 2019

phillipbaker1
Average rating: 5 out of 5 stars
Relationship
Client
After researching the various companies that refinish wood floors we decided to ask signature custom flooring for an estimate. Their website has much more information than most sites with an explanation of the refinishing process and quite a few photos of their past work. Aaron showed up on time, examined our floors and answered all of our questions fully. A few days later we received a very thorough and personalized estimate with multiple finish options. Aaron started our project when promised and finished when he said he would. He was very professional while at our house. We have hardwood on most of our first floor and were concerned about all the dust that this project may generate. We opted for the 99.5% dust free sanding system and we're very pleased at how little dust there was. We would highly recommend signature custom flooring for anyone with hardwood interested in having a great-looking finished product. Our floors look brand-new again! Thank you!
May 16, 2017Last modified:May 16, 2017

Lindy Ludwig
Average rating: 5 out of 5 stars
Relationship
Client
We had Signature Custom Flooring refinish our floors. Aaron did a great job! The floors look awesome! We were worried about losing some of the color of the floors after they were sanded but the color is brighter and clearer than before!!! Thanks so much Aaron!
March 8, 2017Last modified:March 9, 2017

Martin Nabbefeldt
Average rating: 5 out of 5 stars
Relationship
Client
Aaron's workmanship was out of this world, as a old furniture refinisher I could not have ask for more!!! Three days and done, Little to no dust, unbelievable job!!!! If you talk to Aaron he is as nice of a guy as he seems and will work with you to make sure you get what you want!!
Thanks Aaron for the great job:)
March 6, 2017

Randy And Lori O.
Average rating: 5 out of 5 stars
Relationship
Client
Aaron worked on our hardwood floors during our vacation. We returned home to an absolutely beautiful floor. We are extremely pleased with how the wood grain was brought out of the floor. Our house was dust free and ready to enjoy when we returned home.
We have already shared pictures and recommendations to our neighbors!
March 5, 2017

Becky Kleven
Average rating: 5 out of 5 stars
Relationship
Client
Aaron refinished our 15-year old red wood oak flooring in our family room, kitchen, and dining room. It is absolutely beautiful! Aaron was extremely easy to work with, efficient, and professional. He listened and understood what we were looking for giving us a fabulous, custom color. We went from a gold tone oak floor to a dark brown walnut look. Our floor was pretty beat up and now looks new! We wish we had done this a long time ago.
November 26, 2016

Aaron Sherer
Average rating: 5 out of 5 stars
Relationship
Client
Our hardwood floors look like a million dollars thanks to Signature. Aaron installed a new red oak plank floor in our family room, and then refinished the red oak floors throughout the first floor of our house (five rooms, including the kitchen). We decided on a hard-wax oil finish (Rubio Monocoat). The new floor and refinished floors look fantastic, and the durability and care are great so far. We are very pleased. Aaron was a pleasure to work with, and he followed through on schedules and plans. When he promises "100% satisfaction guaranteed," he means it. He went above and beyond for our job, and we are grateful and love living with the floors. I have already recommended him to several friends. I know they'll be in good hands and love their floors.



November 21, 2016

L W
Average rating: 5 out of 5 stars
Relationship
Client
In October 2015, we bought a house that had hardwood flooring throughout the first floor and carpet everywhere else. We hired Aaron of Signature Custom Flooring to install new hardwood flooring in most of the upstairs rooms and on the stairs. This is the third house in which we've replaced the carpet with hardwood, and, of all the companies we've used and/or consulted in the past, Aaron was by FAR the most skilled and knowledgeable, the most responsive to both phone calls and email, the friendliest, the most reasonably priced, and the most considerate at cleaning up during and after the job.
We'd been considering hiring the company that installed the existing floor, but their estimate seemed high. Aaron's lower estimate is only one of the many reasons I'm so glad we hired him. Two other examples:
1. Color. The twelve-year-old hardwood on the first floor of the house was such a dark yellow, I thought it had been stained that way. I asked Aaron to match the new hardwood to it, as the other company had said they would do, but he explained that the existing floor was actually not stained/colored; rather, it had been finished with a product, Glitsa, that leaves it nearly impervious to water damage but is also known to cause yellowing over time. He said he would install ash just like the existing wood, but the color would be different with the natural (unstained) water-based finish he prefers to use. Then, when we had the original floor refinished (which we told him we planned to do), the yellow would be sanded off and both the old and new floors would match. I couldn't quite believe any finish could cause THAT much yellowing, no matter how much exposure to sunlight it received over time, but he was right; when we replaced our dishwasher many months later, the hardwood beneath it was only slightly darker than the floor Aaron installed.
2. Odor. Aaron also told me that Glitsa has high levels of VOC emissions and off-gasses for up to six months. The water-based finish he uses was not only extremely low-odor, the scent was actually kind of pleasant while it lasted (which was not very long). We decided at the last minute to have wood installed on the stairs, so Aaron did those after we moved in. I was home all day while he worked on the stairs and the smell was surprisingly mild even when the finish was freshly applied.
Bottom line: the floor looks simply spectacular and Aaron was a pleasure to deal with. Looking forward to having him refinish the old hardwood on the first floor and install wood in the remaining carpeted rooms. I won't hire anyone else!
Photos are of the bonus room (before vent covers were installed), hallway with step down from office to bonus room, and landing.



October 18, 2016Last modified:October 18, 2016

nauer23
Average rating: 5 out of 5 stars
Relationship
Client
We are loving our newly refinished floors! Friends and family are amazed at the beauty and brightness it gives our older home. The very old hardwood floors had many stains hidden under old carpet, but now you would never know it.
Aaron was very professional and easy to communicate with. He was quick to answer all of our many questions. He shared photos of finished hardwood floors similar to ours, making it easier to imagine the finished project.
Aaron was able to schedule the job when it would be best for us and our busy schedule.
We felt he had fair pricing compared to the many other estimates we received.
Thank you Aaron! We are very pleased!
August 23, 2016
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