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Alpha Design Group

Interior Designers & Decorators

About Us

After over 30 years, interior design has become second nature to Regina Kurtz. Her experience has given her the confidence and amazing ability to assess a client’s needs and deliver an environment that is both extraordinary and comfortable. Beauty and function are the foundations of our philosophy. Whether we are designing for a Downtown high-rise condo, La Jolla cottage or Rancho Santa Fe estate, our versatility, experience and attention to detail result in a unique fulfillment of our clients’ vision. Alpha Design Group exhibits a broad range of style, from formal traditional to casual contemporary. As a result, we are known throughout San Diego County for our practical, livable, and inviting spaces. Our approach to design is based solely on the client. The ability to grasp their vision and bring it into reality is something that we have perfected. Alpha Design Group creates interiors to emanate and enhance our clients’ lifestyle. Regina takes pride in the fact that she is not recognized for a signature look, saying “the day someone can walk into a home and say, ‘Regina Kurtz designed this’ is the day that I have failed my client. Knowing that I make a difference in my clients’ everyday lives is, for me, the best part of the job.”

Services Provided

Bathroom Design, Bedroom Design, Color Consulting, Custom Built-ins, Custom Furniture, Dining Room Design, Floor Plans, Furniture Selection, Home Office Design, Home Theater Design, Interior Design, Kids Bedroom Design, Kitchen Design, Laundry Room Design, Living Room Design, Sustainable Design, Wine Cellar Design, Kitchen Remodeling, Remodeling, New Homes

Areas Served

Bonita, Chula Vista, Coronado, Hill Crest San Diego, La Jolla, La Mesa, Mission Hills San Diego, Mission Valley San Diego, Ocean Beach San Diego, Point Loma San Diego, San Diego, Tierrasanta San Diego, University City, North County Coastal


San Diego Home/Garden Lifestyle Magazine, Kitchen of the Year – 2013USO San Diego Recognition of Support of our Military and their Families – 2013ASID Residential Design Awards, 1st Place – 2000, 2002, 2003, 2009HGTV’s “Designer’s Challenge”, Winning Design – 2004

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11 Projects

San Diego, CA

Spa Retreat in Rancho Santa Fe

12 photos
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Contact Alpha Design Group
1286 University Avenue
San Diego, CA 92103
Typical job cost including design consultation, furnishings, etc. varies greatly from job to job. Contact us for a complimentary consultation.