Whatever you choose, make sure you use the word "furniture" in it. When you want business, tell people what you sell. "Custom Reclaimed Wood Furniture" will get people with money in the door. In contrast, "Pallet Furniture" will bring in customers expecting very, very cheap things. Add the name of your city first. Try some ideas out on friends and neighbors. You might want to read a book on marketing. Good luck with your new business.