SFERRAKing 300TC Fitted SheetDesigner About Sferra:The story of Sferra begins at the turn of the 19th century when Gennaro Sferra left Italy for the United States in the hopes of finding a market among the Atlantic Coast for his intricate Venetian lace cuffs and collars. By 1912 he and his family had opened up shop on famed Fifth Avenue in New York City. A generation later Gennaro's two sons expanded their family's collection to include the most luxurious European linens of the day from renowned double damask from Ireland to Alençon laces from France to elaborate embroideries from Belgium and Switzerland. In 1977 the ownership of Sferra was sold by the family to Paul Hooker under whose keen business savvy and passionate stewardship this classic brand has flourished over the years. With the aid of great advancements in design and production techniques Sferra has secured its rightful position as a leader in the luxury linens industry. Above all the secret to the enduring reputation of the Sferra brand is the same now as it was a century ago only the finest materials are used in any product bearing the Sferra name.