Brazilian Direct, Ltd

Dawn & Nick,

Wishing you much happiness in your new home.

Hickory 11/16" x 4.9" x 1-6' Chestnut Stain Handscraped Prefinished Hardwood Flooring
49 box x 28.66 = 1404 sf total

Stained to Match Chestnut WO Prefinished 4" x 14" Flushmount Vent ( 6 ) with slide damper
Dan

Thanks Timo,
Always a pleasure working with you - Dan
FSC Certified Patagonian Prefinished Solid Premium/A Grade 3/4" x 3 1/2" x Random Length 1'-7', 26 boxes x 22.75 sf/carton = 591.50 sf total & you love those Flush-mount vents made out of the good stuff - Patagonian Rosewood UF (Curupau) 4 x 10 Flushmount vent w/damper ( 3 ) JANKA Harness 3,840 - harder than Brazilian Walnut Ipe at 3,680

Looks great Nathan,
Brazilian Teak (Cumaru-Clear-Champaign) Solid Prefinished 3/4" x 3 1/4" x RL 10" - 88" Premium/A Grade 23.82 sqft per box X 72 boxes = 1715
How did the treads turn out ?
Brazilian Teak Prefinished 36" box tread (12)
Dan C.

Thanks Mr. Haria,
Happy 4th of July USA
Lots the thankful for after 15 years.

Seventeen years ago, I had a staggering realization. I was a national sales manager at a competitor representing seven different mills from Brazil; yet, it occurred to me that very few distributors stocked any of the 8 species of wood from Brazil.

At the time, this made sense. As a premium product, Brazilian hardwood had high upfront costs & a prohibitory lengthy supply chain. For example, at $4.00/sq. ft. x 11,000 sq. ft., a Pre-Finished container of clear grade 3 1/4" Jatoba would cost $44k and take 3 months to deliver.
Working with a 3rd world country (Brazil) and customs only fueled the difficulty.

Private label became very popular in 2001 and continues to be. The same SKU for everyone interested in the industry and was the norm. Then, the box/logo model (Branding) took the business by storm for companies from Mohawk to Armstrong and everyone in-between.

Only the box/carton was different.

It became clear that $1.00/sq. ft. at wholesale plus a $0.75 cents mark-up at floor covering stores quickly had prices jump to $12/sq. ft. for installed in early 2000s. Baked into these prices were $8 for material and $4 for installation.

When you think about it… those prices are crazy high. Did we really wonder why Brazilian Cherry sales were not better?

Spotting the market had gone too far, I started BD LTD in ’02. The concept was E-commerce mill direct from Brazilian factories in 20 different strategically positioned warehouses in the USA. shipping out generic cartons.

Since then we have sold to approximately 8000 customers and we just celebrated 15 years.

Everything… exactly the same, except the price.

That is:
Clear grade of lumber,
7 coats of aluminum oxide,
35% satin sheen,
Random lengths from 1-7 foot,.
Made in Brazil,
All for @$2 less than your local store without sales tax.

And yet, I would be remiss if I did not acknowledge the Chinese and the Canadian markets.

First the Chinese market:

Involved in selling of 4 & 5 foot, low grade Brazilian Cherry Rough Lumber (called blanks) to the low-cost producers in the world. In China, they stain it red to hide low grade lumber and finish with 50% shinny.

For the most part, they produce really short and really shiny production. The shorter lengths make a big difference in the overall appearance of the floor. The random lengths are usually only 1-4’ or 1-5’ but the boxes say RL only.

The price is lower and most online vendors list this as RL. Worse, these facts tend to only materialize when 1000 sf or 4000 lbs arrives at your house and you need to send it back.

Next, the Canadian market: Mirage, Mercier & Goodfellow’s.

Because all the Jatoba trees are grown in Brazil, all the wood goes from Brazil to Canada. The wood is finished in Canada and then sold in the USA with exchange at $8-$10 sf.

Needless to say, after 30 years in the business and 15 years owning Brazilian Direct Ltd, it is crystal clear why the program at BD Ltd. makes so much sense.

Brazilian Direct still works with the industry so we stay low key and do not rub anyone's nose in it. We maintain great relationships and continue to grow our market share, while most of the Brazilian Cherry sales still go through two step distribution.

Cutting the middle-man and shortening industry supply chain is what distinguishes us from competitors and is the reason we can offer you superior product at a superior price.

With a strong online reputation, it is hard to miss us. We encourage you to type Google Brazilian Cherry, Brazilian Teak Cumaru, Brazilian Walnut IPE, Brazilian Tigerwood, Tiete Rosewood, Patagonian Rosewood, Amendoim, Santos Mahogany etc. and find Brazilian Direct to see for yourself.

We are here to help and save you money.

https://www.houzz.com/browseReviews/braziliandirect

57 - 5 star reviews ON Houzz Open Link ^^ above.
Brazilian Direct, Ltd., was founded in May 2002 by Dan Cosgrove.