JJTeam Staging Designs

My guiding belief is that staging should achieve three main objectives: 1. Instantly create a feeling — warmth, welcome, hospitality, interest, coziness, sophistication, and comfort come to mind. A burst of positive feeling that washes over the customer from the moment they walk in the door. This feeling then becomes a lens through which everything else about the property is filtered: its flaws, features, value, and overall appeal. When viewed through the lens created by thoughtful staging and design, a property instantly becomes more attractive and valuable to the customer. 2. Demonstrate and highlight the maximum functionality of each space. People tend to underestimate the size of empty spaces or rooms that are poorly laid out. Customers/prospective buyers need to actually SEE how the space can be used. Then they say, “Oh wow! I can actually fit a dining table in here and still have room for a sectional!” It’s our job to help the customer answer questions like, “Will a king-size bed fit in here?” and “Is there a place where I could put my television and not have to see it right when I walk in the room?” 3. Make the property stand out from the competition. Many staging designers choose totally bland, safe, neutral colors with simple neutral furnishings throughout. This can achieve a look that is crisp and clean, but not much more. When a customer opens the door, their predominant feeling will be a sense of blankness. They think, quite simply, “Oh. It’s staged.” I prefer staging that creates a warmer, more cozy *feeling* — not an absence of feeling. Most New York customers are sophisticated enough to recognize a warm, stylish room and embrace the good feeling it offers them. This positive reaction occurs even if the design reflects a color palette or aesthetic scheme that isn’t exactly to their taste. They feel something good, and they remember it. Services Provided Home Staging, Design, Art Selection, Color Consulting, Decluttering, Downsizing, Furniture Selection, Space Planning, Furnishing, and Staging Installation. In addition, we are a full-service residential real estate brokerage team, representing our clients in purchases, sales, and rentals of primary residences, second homes, and investment properties across Brooklyn and Manhattan. Areas Served Brooklyn, Long Island City, Manhattan, New York, NY. Referrals to top-tier agents in any major market across the U.S. and abroad.