There is a long thread about this dating back to 2007 that you might want to read, in addition to any new information you may get with this thread.

Here is a link that might be useful: Insulating paint

oh this insulating paint is good.. where can we buy that? my father is painting our living room i guess i can suggest that.. is it less odor? i hate the smell of paint i just run our air purifier to lessen the odor, i'm actually looking for paint with less odor and this insulating paint is good as well..

This was touted about 10 years ago. The hype lasted about 6 months. They claim it works by reflection - this is on the exterior of a building - reflecting the heat.

If this was anything more than marginally effective, everyone would be using it.

On the inside walls it's useless.

I see.. thanks for the info Geoffrey! :) i thought we can have a paint with insulator and less odor.. i am actually looking for paint with less odor .. no other way just to let the odor fade away, open windows and run an electric fan or filter the air with a purifier to lessen the odor