American Drew first entered the furniture business in 1927. The brand quickly boomed as leader in furniture manufacturing in the 1970s and 1980s, when the first line of dining and bedroom furniture started to get attention. Today, the brand caters to the market of customers who are in the search for quality furniture pieces that are classified under medium to upper-medium prices. American Drew considers itself a service-oriented company, working as a division of La-Z-Boy Incorporated. The company says that their service is a combination of fast shipment and building great customer relations, where communication is made easy through the use of several channels that include fax, telephone, and mail. The company is headquartered in High Point, North Carolina. To stay on top of its game, American Drew makes it a point to add fresh designs into their inventory, taking note of possible new consumer preferences or changing market trends. For example, the popularity of media consumer electronics has opened up an opportunity for American Drew to include TV stands in their product lines. Understanding the needs and wants of their client base is one of the reasons why American Drew is always a step ahead against its competitors.