NOVICA Traditional Area Rugs

Sajad of India is inspired by springtime's glory in the design of this handcrafted wool area rug. A deep blue background boasts borders and a central medallion in florid patterns of wine, green and yellow flowers. The traditional chain stitching is done entirely by hand, and a rug can take as many as 10-20 days to complete.

• Material - 100% wool on cotton backing
• Color - Blue
• Dimension - 4.75 ft. H x 3.08' W x 0.02' D
• Weight - 3.74 lbs
• Intended for light traffic
• Designed for floor use
• Dry clean only

Blooming in red, brown, blue, pink and mauve, a floral fantasy covers this rug. Sajad proudly presents this design in honor of Kashmir's textile legacy, which can be traced back to 1460 A.D. The rug's base is made of cotton, and the intricate images are chain-stitched by hand with woolen threads.

• Material - 100% wool on cotton; cotton canvas backing
• Color - Blue
• Dimension - 4.9 ft. L x 3' W
• Weight - 3.85 lbs
• Intended for light traffic
• Designed for floor use
• Dry clean only

Floral patterns radiate outward in painstaking symmetry in this chain-stitched wool area rug by Indian artisan Sajad. Rugs of this type take weeks to complete, requiring careful hook-work embroidery of two- and three-ply woolen yarns onto a cotton canvas base. The finished product is a stunning burst of greens, blues, reds and earth tones that will brighten any room.

• Dimension - 60" L x 36" W
• Weight - 3.48
• Color - Multicolor
• Intended for light traffic
• Designed for floor use
• Dry clean only
• India

Let yourself get captivated by the gorgeous geometric pattern that embellishes Gulnora Chorieva's latest design. Inspired by Uzbekistan's traditional style, this wool area rug has a captivating look in a magnificent palette of vibrant colors alternated with black and white hues, which creates an optical illusion.

Against a body of claret, multicolored rhombus patterns decorate this area rug from Mexico. Working in the traditional style of Zapotec handicrafts, Mexican artisan Alfredo Ruiz diligently hand-weaves the rug of wool on the telar de pedal, or floor loom. Fringes complete the rug at each end.

• Dimension :-3.42 ft. L x 2' W
• Weight :-1.8 lbs
• Material :-100% Wool
• Color :-Multicolor
• Hand-crafted item -- color, size and/or motif may vary slightly
• Dry clean or hand wash
• Dry flat in the shade

Armenia's Hasmik Margaryan uses traditional embroidery techniques to create a majestic aura on this pair of cotton tea towels. Working on a white textile, the artisan chooses a palette of brown hues to make each geometric detail, whose square formations allow for a gorgeous pattern.

Presented by Sonik Sethi of India, this traditional dhurrie rug is woven by hand of wool through a process that takes four to five days to complete. The rug features a background of smoke grey with stripes and geometric motifs in assorted colors. Petite fringes complete the rug at each end.

Flowers dance in the summer breeze in the dynamic design of this rug. From India's Sonik Sethi, the wool dhurrie type rug is woven on a traditional loom with a cotton warp. Featuring warm hues in green, red and orange, the rug is finished by hand with a neat fringe.

• Material - 100% wool with cotton warp
• Color - Yellow
• Dimension - 3.9 ft. L x 6' W
• Weight - 4.91 lbs
• Dry clean only
• Color(s) may vary slightly
• Designed for floor use

Perfect for meditation or for welcoming guests into your home, this traditional dhurrie rug from India is diligently woven on the hand loom using wool yarns. Stripes of dusty lilac decorated with floral tulip patterns alternate with petite, colorful stripes with a geometric flair. Sonik Sethi presents this breezy accent rug, completed at each end with tiny fringes.

• Dimension - 72" L x 48" W
• Weight - 4.66
• Color - Green
• Hand-crafted item -- color, size and/or motif may vary slightly
• Dry clean only
• India

Rich coffee-brown zigzags contrast boldly with an off-white background in this dhurrie rug from Sonik Sethi of India. The artisan creates the area rug on a traditional handloom from 100% wool on a cotton warp. Neutral yet sophisticated, the rug complements any decor.

• Dimension - 73" L x 49" W
• Weight - 5.72
• Color - Brown
• Hand-crafted item -- color, size and/or motif may vary slightly
• Designed for floor use
• Dry clean only
• India

A myriad of green tonalities evoke spring meadows in the Sierra Madre mountains. Woven by hand, this diminutive rug displays the intricate geometric motifs of traditional Zapotec art. Alfredo Ruiz weaves the extraordinary rug by hand of virgin wool. Titled "Diamante de mis sueAos" in Spanish.

Because each rug is individually woven, measurements could vary +/- 2 inches (5 cm) (2 in).

• Dimension - 3.3 ft. L x 2' W
• Weight - 1.63
• Color - Blue
• Hand-crafted item -- color, size and/or motif may vary slightly
• Designed for floor use
• Dry clean only
• Mexico

Orange and blue merge in a powerful contrast of colors in this 4 x 6 feet dhurrie rug from India's Sonik Sethi. The wool rug is woven on a traditional hand loom featuring slender lines in light and dark grey, as well as classic geometric patterns.

• Dimension - 6 ft. L x 4' W
• Weight - 5.02
• Color - Blue
• Hand-crafted item -- color, size and/or motif may vary slightly
• Designed for floor use
• Dry clean only
• India

Fiery motifs seem to dance and glow at the edge of the sky, evoking the dramatic beauty of the Mexican sun. Woven by hand, this rug displays the intricacy of traditional Zapotec art. Alfredo Ruiz weaves the extraordinary design of virgin wool, colored with natural dyes.

Titled 'La luz del horizonte' in Spanish.

Product Features

• Eco-Friendly: colored with organic dyes
• 3.3 ft. L x 2' W
• 100% wool
• White and Beige

Created in wool chain stitch embroidery on a handwoven cotton background, this rug recalls ancient Mughal jewels. Sajad works in the tradition of Kashmir, contrasting blue and brown with burgundy and green.

• Material - 100% wool on cotton; cotton canvas backing
• Color - Blue
• Dimension - 4.9 ft. L x 3' W
• Weight - 3.85 lbs
• Intended for light traffic
• Designed for floor use
• Dry clean only

A border of avocado gives way to colorful, geometric stripes and a central panel that beautifies the body of of this traditional dhurrie rug from India. Local artisans determine the design and then diligently hand-weave the rug of wool yarns through a process that takes up to five days to complete. Finished with tiny fringes at each end, the dhurrie makes a vibrant entrance into any home.

• Dimension - 72" L x 48" W
• Weight - 4.49
• Color - Beige
• Hand-crafted item -- color, size and/or motif may vary slightly
• Dry clean only
• India

Mario Chavez creates a wonderful illusion as he aligns Zapotec friezes into a sea of colorful waves. He dyes the wool threads with natural pigments prior to weaving the rug by hand, on a traditional loom.

Size and color may vary slightly as this is a hand-woven product made from natural materials.

Product Features

• Dry clean only
• 4.9 ft. L x 2.6' W
• 100% wool
• Multicolor

A dazzling Zapotec diamond exudes the vibrant artistry of Mexico's Mario Chavez. Viewed from left to right, each step in the diamond symbolizes a different stage of life beginning with conception. The steps reach a zenith, which is followed by a decrease in energy as life continues into the other world, the world of souls, until rebirth. Each point in the Zapotec diamond represents the cardinal points and their different life energies. Chavez weaves the wool rug on a traditional loom featuring rich colors that are obtained from natural dyes.

Size and color may vary slightly as this is a hand-woven product made from natural materials.

Product Features

• Size may vary slightly
• 4.9 ft. L x 2.6' W
• 100% wool
• Grey

Crafted by Hasmik Margaryan in the classic Ijevan city, this pair of cotton tea towels capture the traditional essence of the Armenian region in each embroidered detail made entirely by hand. The artisan follows an advanced process that allows her to create the geometric motifs embellishing each piece, all in an elegant palette of turquoise hues.

Intricate geometric motifs evoke flowers, meticulously woven by hand. From Sonik Sethi in India, this delightful wool dhurrie rug comes to life on a traditional loom to alternate the motifs with bands of red and yellow.

Product Features

• Hand-crafted item -- color, size and/or motif may vary slightly
• 6 ft. L x 4' W
• 100% wool, cotton warp
• Red

In contrasting hues of espresso and snow white, elegant block-printed paisley patterns decorate this area rug from India. Sonik Sethi presents the rug, which is carefully woven by hand from cotton on a traditional loom. Petite fringe work accents the ends of this fantastic rug.

Traditional Zapotec patterns surface in green and rust tones, adorning this 100% wool rug. The piece is carefully hand-loomed by the skilled artisans of the Ruiz Bazan Family workshop. The family workshop is part of a well-known community of artisans who throughout the years have perfected the art of weaving. The lovely hues are obtained from organic dyes, employing ancient techniques developed by ancient civilizations. A striking complement to any home d�cor

Presented by Sonik Sethi in India, this area rug is designed with an inviting azure color that will welcome guests into your home. Hand-woven on a traditional loom by Indian artisans, the wool rug features a flat weave with a cotton warp and a row of dangling fringe on either end.

Pointed geometric patterns of carrot and avocado make a harmonious design over the vanilla body of this traditional Indian dhurrie. Presented by Sonik Sethi, the rug is handwoven of wool through a process that takes up to five days to finish. Adding a lively vibe to your home decor, the dhurrie is completed at each end with tiny fringes.

• Dimension - 72" L x 48" W
• Weight - 4.22
• Color - Green
• Hand-crafted item -- color, size and/or motif may vary slightly
• Dry clean only
• India

Evoking the beauty of the sky, a border of aqua gives way to stripes and a central panel of pale grey, dotted with colorful geometric patterns over the body of of this traditional dhurrie rug from India. Local artisans determine the design and then diligently hand-weave the rug of wool on a cotton warp through a process that takes up to five days to complete. Finished with tiny fringes at each end, the dhurrie makes a welcoming addition into any home.

• Dimension - 72" L x 48" W
• Weight - 4.58
• Color - Green
• Hand-crafted item -- color, size and/or motif may vary slightly
• Dry clean only
• India

Resembling the Aurora Borealis, midnight blue fades to azure, contrasting with ivory in this striking area rug from Mexico. Jose Mendoza hand-weaves this rug from wool in the traditional style of Zapotec handicrafts. Fringes decorate the rug at the corners.

By Flavia Ruiz, this extraordinary rug is inspired by star-filled nights in the Mexican sierra. She patiently weaves the intricate motifs in rich shades of red, blue and orange, coloring the wool with dyes derived from natural plants and flowers. Titled "Sierra nocturna," this traditional Zapotec rug is finished with fringe.

• Because each rug is individually woven on handlooms, measurements could vary +/- 2 inches (5 cm).
• Hand-crafted item, color, size and/or motif may vary slightly
• All natural dyes
• Dry clean only

• Color: Earthtone
• Dimension: 4.9 ft. L x 2.6' W

Superbly woven by hand, this accent rug is covered with color � turquoise, taupe and peacock blue, pale pink and strawberry red. From Sonik Sethi, the dhurrie depicts intricate geometric motifs with expert precision. The patterns suggest India's traditional tribal art.

This jute and wool rug is woven with the finest detail in a mesmerizing geometric pattern, crossed by bold, horizontal stripes. Named for the aquamarine allusions of the rug's color, the pleasing, calming hues of blue and turquoise on a stark, bone-white backdrop are stunning. Sonik Sethi works on a traditional handloom and to create his original design.

• Dimension - 59" L x 36" W
• Weight - 3.74
• Color - Blue
• Hand-crafted item -- color, size and/or motif may vary slightly
• Dry clean only
• India

Stylized diamonds are dazzling as Mario Chavez weaves the bold image twice, using a palette of brown, burgundy, yellow, green and beige. Framed by rows of geometric motifs, sunbursts inhabit the central field of this radiant rug design. The petite rug is woven of virgin wool in Mexico's Zapotec tradition.

Because each rug is individually woven, measurements could vary +/- 1 inch (3 cm).

• Color - Burgundy
• Dimension - 3.3 ft. L x 2' W
• Material - 100% wool
• Country Of Origin - Mexico
• Hand-crafted item -- color, size and/or motif may vary slightly
• All natural dyes
• Dry clean only

Woven by hand of virgin wool, this accent rug from Sonik Sethi combines orange, blue, purple and yellow on a field of tan. The dhurrie reinterprets an ancient tradition, adapting tribal motifs in contemporary colors.

• Material - 100% wool, cotton warp
• Color - Brown
• Dimension - 5.92 ft. L x 3.92' W
• Weight - 5.04 lbs
• Hand-crafted item -- color, size and/or motif may vary slightly
• Designed for floor use
• Dry clean only

Bubbly and delightful, this traditional dhurrie rug from India features colorful stripes alternating with alabaster panels, decorated with geometric patterns that catch the eye. Great as a welcome mat or for livening up any space, the rug is diligently woven of wool on the hand loom by local artisans through a process that takes up to five days to complete. Sonik Sethi presents this superlative accent rug, completed at the ends with tiny fringes.

• Dimension - 72" L x 48" W
• Weight - 4.71
• Color - Ivory
• Hand-crafted item -- color, size and/or motif may vary slightly
• Dry clean only
• India

Undulating colors weave vibrant energy into this Zapotec rug by Mario Chavez. He preserves a millenary tradition by working with genuine wool that is dyed with natural pigments and woven on a traditional loom.

Product Features

• Dry clean only
• 4.9 ft. L x 2.6' W
• Wool rug
• Grey

Woven by hand in black and white, palace tile motifs recall Mughal courtyards at midnight. Sonik Sethi presents a dramatic wool dhurrie rug that is sure to be a focal point in any setting.

• Dimension - 8 ft. L x 5' W
• Weight - 10.12
• Color - Black and White
• Hand-crafted item -- color, size and/or motif may vary slightly
• Designed for floor use
• Dry clean only
• India

Bright colors cast a spell of cheerful energy on a colorful Indian dhurrie. From Sonik Sethi, the wool rug is woven by hand on a traditional loom. Wide stripes and geometric patterns revel in a world of red and pink, brown, green and ivory.

• Material - 100% wool, cotton warp
• Color - Burgundy
• Dimension - 5.75 ft. L x 4.1' W
• Weight - 5.06 lbs
• Hand-crafted item -- color, size and/or motif may vary slightly
• Designed for floor use
• Dry clean only

Fiery motifs seem to dance and glow against a background of cool moss, evoking the dramatic beauty of the Mexican sierra. Woven by hand, this rug displays the intricacy of traditional Zapotec art, and is centered with a cross. Alfredo Ruiz weaves the extraordinary design of virgin wool, colored with natural dyes. Titled "Centro de cruz" in Spanish. Because each rug is individually woven, measurements could vary +/- 2 inches (5 cm) (2 in).

Amit Moza designs this rug to celebrate the magnificence of animals while bringing a traditional Indian craft into the modern home. The wool rug, with its beautiful zebra design, is skillfully crafted with intricate chain stitch work. The uniquely shaped creature is patterned with graphite grey and sunrise orange details that can take up to 20 days to complete by hand. The plain ivory cotton backing adds durability.

Product Features

• Use a warm iron
• 72" L x 48" W
• 100% wool on cotton backing
• Black and White