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elemire_gw

What's wrong with calling them OGR?

elemire
13 years ago

Since there was a bit of reflection regarding popularity and value of OGRs lately, it got me thinking a bit, why English rose as a marketing label wins so badly over the term Old Garden Rose. To the point that many retailers (including Austins themselves) label OGRs as English roses, rather than promoting them separately. I saw nurseries rename OGR section of the catalog to "cold hardy"(for albas), "italian"(for teas) roses or move them among the moderns all together, instead of having a separate tag.

Obviously there is something about the term "old garden roses" that somehow fails to capture people's imagination, otherwise we won't be having a discussion why these perfectly good roses are not popular.

One thing that I came across as somewhat annoying is that at times it is rather difficult to use term OGR and be clear without having to write a lecture, what kind of roses do you mean. Especially annoying in a context when you speak about bringing old garden roses over from your old garden. :D

I think that there is no public knowledge anymore what passes for an old garden rose. Remember, when we talk about early moderns, that is something from good 100+ years back. Early moderns is what people can remember as roses that were back then, there is no wide spread memory of the gardens overgrown with albas, galicas, teas only. Besides that, HT shape as a cut flower is what most people consider to be a rose, there is no image or association to the OGR as a cut flower in the living memory, although it should have been that good 200 years back, especially in colder climates.

Then there is another issue, that most ordinary gardeners are not fluent in latin and get easily lost among the rather weird - for them - rose class terms. I managed to make my parents remember the term moss rose, for the obvious quality that sets it apart, but I can as well beat my head against the wall trying to make them remember difference between tea, hybrid tea, floribunda, polyantha or hybrid perpetual. Seriously, each time I say tea, I can almost see a cloud poofing about someones head with an image of a tea cup and cookies, or a tea box decorated with a random rose image at the best.

So, by now my parents have abouts 30 OGRs in their garden, very happy about them, but when they tell their friends about it, those are roses from nursery X, that our daughter told us to buy from. Those roses are "like the old roses", but by that they mean older fragrant HTs, which they remember receiving as cut flowers, vs modern florist HTs which often are fragrantless (and which are referred to as greenhouse roses in the cold climate).

So the point of the whole essay is that perhaps the nurseries who move OGRs to the general rose category rather than labeling them OGRs do a better job spreading the old cultivars, than those labeling them separately, in 10 or so different classes that most people would be lazy to go through anyways. After all, if the list is longer than one page, "too long, did not read" applies.

Comments (6)

  • mendocino_rose
    13 years ago
    last modified: 9 years ago

    I have a friend who says. "Do you know what kind of rose I like the best? The pretty one" I think there's alot of people who fall into that catagory. At least they have some interest. They can leave the rest of it to us hard core folks. If they're not particularly interested in being educated it doesn't matter what the presentation.

  • User
    13 years ago
    last modified: 9 years ago

    i often think it is more useful to simply think of them as flowering shrubs. The value of this is that we do away with the annoying issue of remontancy which seems such a dealbreaker for many people. Why? They buy their rhodies, phiadelphus, exochorda, hibiscus....all of which only have one flowering flush and feel quite satisified, yet feel ripped off with a once flowering rose. Never mind that we often get hips as a bonus. Also, the idea of a shrub, as opposed to a roseBUSH overcomes the nasty lollipop HT's with 3 blooms and naked legs - a shrub is lush, abundant and full. So, yeah, the whole idea of caregories, unless fully understood, is just more irritating waffle which makes people feel faintly embarassed and confused. I myself am often very unclear about why such and such a rose should qualify for this or that class and especially confused by the distinctions between roses which are already referred to as shrub roses, against ground-cover, floribunda, english etc.etc.

  • rosefolly
    13 years ago
    last modified: 9 years ago

    I think it is probably simply marketing. Perhaps it is good to describe them as heirloom roses or heritage roses or even antique roses, implying that there is history and a wonderful sense of something glorious attached to them. Just calling them old might make them sound, well, old as in worn out and used up and ready to be replaced by something newer and improved.

    Rosefolly

  • rjlinva
    13 years ago
    last modified: 9 years ago

    I think many people envision a rose as a long stem with a high centered (HT style) bud on the end...similar to what they may have gotten in a dozen roses from a florist for Valentine's Day. The majority of my OGRs do not even look like a "real" rose to them. Personally, I think my OGRs look like real roses, and the modern HT (especially those in the garish colors) do not look like real roses.

    I'm not sure that it's all about the marketing...some is about the product and the change in taste/fashion.

    Let's also consider the amount of money and effort that is used to promote David Austins vs. OGRs.

    Robert

  • melissa_thefarm
    13 years ago
    last modified: 9 years ago

    A couple of days ago my daughter asked me whether the shrub with red foliage that she was looking at was a rose. She was puzzling over 'Canary Bird', which makes a great big (thorny) plant and colors beautifully in the fall, and as plants go has no resemblance to speak of to a Hybrid Tea.

    Suzy has a point. I myself could never bring up any enthusiasm for Rugosas until I stopped thinking of them as roses and just saw them as shrubs: then they became appropriate and beautiful. (I still don't grow them, because they don't like my garden conditions, but that's a different story.) Gallicas are particularly shrub-like, with their canes that come straight up out of the ground and their bristly, nubbly, glandular growth; their deciduous foliage that colors in fall and their hips, though of course roses of all classes set hips. We've been conditioned to think of roses as having certain characteristics that are in fact the characteristics of just a few classes, the Hybrid Teas, ground cover roses, Floribundas, English roses (smooth canes, sparse, large, sharp thorns, large glossy foliage, one point of growth where the plant emerges from the ground, a tendency to be evergreen, repeat bloom).

    In case I haven't made it clear yet, my subject is how we mentally categorize roses. For most people, a rose is a Hybrid Tea style plant. Also in most cases, I think that roses that most closely resemble Hybrid Teas are those that attract gardeners, or at least, roses that they can recognize are roses--English roses are a good example: different, but still visibly roses according to the HT guidelines.

    With so many old roses being so very different from the HT model, vendors have to either persuade their customers that these too are roses, or leave behind the whole question of what a rose is and persuade them that these plants are valuable flowering shrubs, on a par with viburnums, peonies, barberries, and all the other garden stalwarts.

    The classification of Old Garden Rose is, for gardening purposes, worse than useless, because these roses have nothing in common beyond the date of origin of the classes they belong to. They include repeat blooming roses and once flowering ones; big shrubs and small ones; roses with glossy foliage and smooth slender canes, and roses with rough canes and foliage; healthy thrifty roses and finicky disease prone gluttons. But giving them all the name of OGRs greatly tempts the gardener to believe that they have some point(s) of similarity as garden plants.

    Melissa

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