When a property developer approached me to design a show apartment for his townhouse development in a hip part of London, Sean Symington Interior Design used the architecture of the new build to dictate the design direction. The space was contemporary and for me, bordered on industrial with its pale grey tones and crittall doors and windows. I knew instantly that I wanted a paired-back, Scandi vibe with warm leathers, and rattan juxtaposed by the white walls, iron and glass. I think the result is rather full of personality, whilst still appealing to a wide range of buyers.