NOVICA Traditional Rugs

Sajad of India is inspired by springtime's glory in the design of this handcrafted wool area rug. A deep blue background boasts borders and a central medallion in florid patterns of wine, green and yellow flowers. The traditional chain stitching is done entirely by hand, and a rug can take as many as 10-20 days to complete.

• Material - 100% wool on cotton backing
• Color - Blue
• Dimension - 4.75 ft. H x 3.08' W x 0.02' D
• Weight - 3.74 lbs
• Intended for light traffic
• Designed for floor use
• Dry clean only

Blooming in red, brown, blue, pink and mauve, a floral fantasy covers this rug. Sajad proudly presents this design in honor of Kashmir's textile legacy, which can be traced back to 1460 A.D. The rug's base is made of cotton, and the intricate images are chain-stitched by hand with woolen threads.

• Material - 100% wool on cotton; cotton canvas backing
• Color - Blue
• Dimension - 4.9 ft. L x 3' W
• Weight - 3.85 lbs
• Intended for light traffic
• Designed for floor use
• Dry clean only

Floral patterns radiate outward in painstaking symmetry in this chain-stitched wool area rug by Indian artisan Sajad. Rugs of this type take weeks to complete, requiring careful hook-work embroidery of two- and three-ply woolen yarns onto a cotton canvas base. The finished product is a stunning burst of greens, blues, reds and earth tones that will brighten any room.

• Dimension - 60" L x 36" W
• Weight - 3.48
• Color - Multicolor
• Intended for light traffic
• Designed for floor use
• Dry clean only
• India

Explosive against a background of blues and browns, intricate red diamonds are splendid. Delfina Ruiz demonstrates Mexico's Zapotec artistry and her own weaving skills with this dazzling wool rug. Created of virgin wool on a traditional handloom, the runner takes its colors from natural dyes.

Titled Esplendor de diamantes in Spanish.

Product Features

• Hand-crafted item -- color, size and/or motif may vary slightly
• 6 ft. L x 1.3' W
• 100% wool
• Multicolor

Rich earth tones of brown, rust and charcoal grey are precisely woven in an extraordinary dhurrie rug from Sonik Sethi. Crafted on the traditional handloom, its designs are pre-determined and each rug can take up to four or five days to finish.

• Material - 100% jute, wool warp
• Color - Earthtone
• Dimension - 8.25 ft. L x 2.5' W
• Weight - 5.5 lbs
• Hand-crafted item -- color, size and/or motif may vary slightly
• Designed for floor use
• Dry clean only

Woven on a traditional loom with a wool warp, this jute runner rug displays a colorful geometrical fantasy. Sonik Sethi presents this rug where natural herb colors bring to life a variety of tightly-woven patterns in beige, black, mustard, green and coral rust.

• Dimension :-8 ft. L x 2.7' W
• Weight :-4.97 lbs
• Material :-100% Jute, Wool Warp
• Color :-Multicolor
• Dry clean only
• All natural dyes
• Designed for floor use

Precise and intricate, starbursts and fretwork form a path to the sky. Mario Chavez works on a traditional loom, transforming virgin wool into a masterpiece of Zapotec artistry. This dazzling rug takes it palette of yellow, reds, green, black and orange from natural dyes. The artisan names this design "Pasillo grecas tradicional IV" in Spanish. Because each rug is individually woven, measurements could vary +/- 1 inch (3 cm).

Flanked by colorful stripes, a geometric hourglass figure centers this area rug from India. Sonik Sethi presents this rug, which is handwoven from wool on a traditional loom. Fringes accentuate this rug at each end.

Flowers dance in the summer breeze in the dynamic design of this rug. From India's Sonik Sethi, the wool dhurrie type rug is woven on a traditional loom with a cotton warp. Featuring warm hues in green, red and orange, the rug is finished by hand with a neat fringe.

• Material - 100% wool with cotton warp
• Color - Yellow
• Dimension - 3.9 ft. L x 6' W
• Weight - 4.91 lbs
• Dry clean only
• Color(s) may vary slightly
• Designed for floor use

Presented by Sonik Sethi of India, this traditional dhurrie rug is woven by hand of wool through a process that takes four to five days to complete. The rug features a background of smoke grey with stripes and geometric motifs in assorted colors. Petite fringes complete the rug at each end.

A myriad of green tonalities evoke spring meadows in the Sierra Madre mountains. Woven by hand, this diminutive rug displays the intricate geometric motifs of traditional Zapotec art. Alfredo Ruiz weaves the extraordinary rug by hand of virgin wool. Titled "Diamante de mis sueAos" in Spanish.

Because each rug is individually woven, measurements could vary +/- 2 inches (5 cm) (2 in).

• Dimension - 3.3 ft. L x 2' W
• Weight - 1.63
• Color - Blue
• Hand-crafted item -- color, size and/or motif may vary slightly
• Designed for floor use
• Dry clean only
• Mexico

Against a body of claret, multicolored rhombus patterns decorate this area rug from Mexico. Working in the traditional style of Zapotec handicrafts, Mexican artisan Alfredo Ruiz diligently hand-weaves the rug of wool on the telar de pedal, or floor loom. Fringes complete the rug at each end.

• Dimension :-3.42 ft. L x 2' W
• Weight :-1.8 lbs
• Material :-100% Wool
• Color :-Multicolor
• Hand-crafted item -- color, size and/or motif may vary slightly
• Dry clean or hand wash
• Dry flat in the shade

Warm shades of brown, beige, ivory, orange, and maroon come together beautifully in this lovely dhurrie rug from India. Designer Amit Moza works with local artisans who weave the rug on a traditional handloom over the course of four to five days. The central panel of the rug features a blend of brown and beige cotton, which is bordered by eye-catching geometric bands at the top and bottom. The edge of the rug is decorated with an attractive plaited pattern, with matching tassels marking the four corners. This wonderful dhurrie rug adds a comforting and stylish look to your home decor.

Product Features

• Hand-crafted item -- color, size and/or motif may vary slightly
• 35" L x 23.5" W
• 100% cotton
• Multicolor

Colorful diamonds celebrate festive India in this lavish rug from Mahmood. In red, chocolate brown, green, blue, white, beige, and yellow, the cotton rug is woven on a traditional hand loom.

• Dimension :-74" L x 47" W
• Weight :-5.72 lbs
• Material :-100% Cotton
• Color :-Beige
• Hand-crafted item -- color, size and/or motif may vary slightly
• Designed for floor use
• Dry clean only

Let yourself get captivated by the gorgeous geometric pattern that embellishes Gulnora Chorieva's latest design. Inspired by Uzbekistan's traditional style, this wool area rug has a captivating look in a magnificent palette of vibrant colors alternated with black and white hues, which creates an optical illusion.

Perfect for meditation or for welcoming guests into your home, this traditional dhurrie rug from India is diligently woven on the hand loom using wool yarns. Stripes of dusty lilac decorated with floral tulip patterns alternate with petite, colorful stripes with a geometric flair. Sonik Sethi presents this breezy accent rug, completed at each end with tiny fringes.

• Dimension - 72" L x 48" W
• Weight - 4.66
• Color - Green
• Hand-crafted item -- color, size and/or motif may vary slightly
• Dry clean only
• India

Presented by Sonik Sethi in India, this area rug is designed with an inviting azure color that will welcome guests into your home. Hand-woven on a traditional loom by Indian artisans, the wool rug features a flat weave with a cotton warp and a row of dangling fringe on either end.

Rainbow colors border a beautiful cotton rug from India. In the center, narrow bands of yellow, blue, green, aqua, lilac, orange and red cross a field of ivory. Artisans from AAJWD work on a traditional handloom to weave this dramatic accent rug.

Product Features

• Hand-crafted item -- color, size and/or motif may vary slightly
• 6.25 ft. L x 3.9' W
• 100% cotton
• Ivory, Multicolor

In contrasting hues of espresso and snow white, elegant block-printed paisley patterns decorate this area rug from India. Sonik Sethi presents the rug, which is carefully woven by hand from cotton on a traditional loom. Petite fringe work accents the ends of this fantastic rug.

Capturing the colors of Delhi, this area rug is offered by Indian artisan Sonik Sethi. Local artisans work on a traditional loom, weaving this rug by hand from wool. Colorful stripes and chevron patterns decorate the length of this rug, which is accented at the ends with fringes.

Avocado green frames the central geometric design of Sonik Sethi's handwoven dhurrie rug. Peacock blue, dark ivy green, goldenrod yellow, and crimson all make their presence known against a pale taupe background, made from wool in a flat weave on a traditional handloom. A decorative fringe at the end completes the rug, which has just the right amount of vivid color to make it perfect for any space.

• Material - 100% wool, cotton warp
• Color - Brown
• Dimension - 6 ft. L x 4' W
• Weight - 4.71 lbs
• Hand-crafted item -- color, size and/or motif may vary slightly
• Designed for floor use
• Dry clean only

Arrows streak across fields of glowing yellow as Mario Ch�vez weaves bold images in fiery colors. Surrounded by red stars, sunbursts inhabit the central field of this radiant design. The rug � named 'Arpones' in Spanish � is hand-woven of virgin wool in Mexico's Zapotec tradition.

Because each rug is individually woven, measurements could vary +/- 1 inch (3 cm).

Product Features

• Dry clean only
• 1.54
• 3.3 ft. L x 2' W
• 100% wool
• Yellow

The beautiful symphony of colors on this rug is inspired by the Indian dawn. Geometric patterns appear in off white, maroon, pink, blue and salmon pink over dark and light grey, blue and brown. From Sonik Sethi, this gorgeous wool rug is woven by hand on a traditional loom with a cotton warp.

Product Features

• Hand-crafted item -- color, size and/or motif may vary slightly
• 72" L x 48" W
• 100% wool with cotton warp
• Grey, Multicolor

Brown and beige host starry motifs in pink, burgundy and yellow. From Sonik Sethi in India, the dhurrie-style rug is woven of wool on a traditional handloom, and features a fringe of white cotton at both ends.

• Material - 100% wool, cotton warp
• Color - Beige
• Dimension - 6 ft. L x 3.9' W
• Weight - 4.84 lbs
• Hand-crafted item -- color, size and/or motif may vary slightly
• Designed for floor use
• Dry clean only

By Flavia Ruiz, this extraordinary rug is inspired by star-filled nights in the Mexican sierra. She patiently weaves the intricate motifs in rich shades of red, blue and orange, coloring the wool with dyes derived from natural plants and flowers. Titled "Sierra nocturna," this traditional Zapotec rug is finished with fringe.

• Because each rug is individually woven on handlooms, measurements could vary +/- 2 inches (5 cm).
• Hand-crafted item, color, size and/or motif may vary slightly
• All natural dyes
• Dry clean only

• Color: Earthtone
• Dimension: 4.9 ft. L x 2.6' W

Created in wool chain stitch embroidery on a handwoven cotton background, this rug recalls ancient Mughal palaces. Sajad works in the tradition of Kashmir, contrasting royal blue with burgundy and adding accents in orange, beige and green.

• Dimension - 4.92 ft. L x 2.92' W
• Weight - 3.85
• Color - Blue
• Intended for light traffic
• Designed for floor use
• Dry clean only
• India

Presented by Sonik Sethi in India, this wool area rug is designed with tons of fun colors and a mesmerizing stripe pattern. Hand-woven on a traditional loom by Indian artisans, the wool rug features a flat weave with a cotton warp and a row of dangling fringe on either end.

Off-white and taupe stripes set the stage for a geometric floral design in shades of blue and orange. Poppy red stripes at the ends culminate in a decorative fringe. From Sonik Sethi, the handwoven wool dhurrie rug is made with a flat weave on a traditional handloom.

• Dimension - 6 ft. L x 4' W
• Weight - 4.93
• Color - Blue
• Hand-crafted item -- color, size and/or motif may vary slightly
• Designed for floor use
• Dry clean only
• India

Coral rust borders the harmonious display of geometric patterns on this dhurrie rug from India. Featuring orange and grey bands with motifs in orange, rust and lavender, this wool rug from India's Sonik Sethi is woven on a traditional loom with a cotton warp.

• Material - 100% wool with cotton warp
• Color - Multicolor
• Dimension - 6 ft. L x 4' W
• Weight - 5.13 lbs
• Hand-crafted item -- color, size and/or motif may vary slightly
• Designed for floor use
• Dry clean only

Created in wool chain stitch embroidery on a handwoven cotton background, this rug recalls ancient Mughal jewels. Sajad works in the tradition of Kashmir, contrasting blue and brown with burgundy and green.

• Material - 100% wool on cotton; cotton canvas backing
• Color - Blue
• Dimension - 4.9 ft. L x 3' W
• Weight - 3.85 lbs
• Intended for light traffic
• Designed for floor use
• Dry clean only

Crafted by Hasmik Margaryan in the classic Ijevan city, this pair of cotton tea towels capture the traditional essence of the Armenian region in each embroidered detail made entirely by hand. The artisan follows an advanced process that allows her to create the geometric motifs embellishing each piece, all in an elegant palette of turquoise hues.

Orange and blue merge in a powerful contrast of colors in this 4 x 6 feet dhurrie rug from India's Sonik Sethi. The wool rug is woven on a traditional hand loom featuring slender lines in light and dark grey, as well as classic geometric patterns.

• Dimension - 6 ft. L x 4' W
• Weight - 5.02
• Color - Blue
• Hand-crafted item -- color, size and/or motif may vary slightly
• Designed for floor use
• Dry clean only
• India

Orderly diamonds and dazzling sun motifs align on bands of red, gray and navy blue. From Sonik Sethi, the rug is inspired by the beautiful town of Mirzapur. This traditional wool dhurrie is expertly woven by hand.

• Dimension - 6 ft. L x 3.9' W
• Weight - 5.5
• Color - Blue
• Hand-crafted item -- color, size and/or motif may vary slightly
• Designed for floor use
• Dry clean only
• India

Ancient stars illuminate bold bands of color, conjuring the ancestral design motifs of India. From Sonik Sethi, this beautiful wool dhurrie rug is woven on a traditional loom in green, orange, burgundy and blue. Such rugs can take from five to fifteen days to complete.

Fiery motifs seem to dance and glow at the edge of the sky, evoking the dramatic beauty of the Mexican sun. Woven by hand, this rug displays the intricacy of traditional Zapotec art. Alfredo Ruiz weaves the extraordinary design of virgin wool, colored with natural dyes.

Titled 'La luz del horizonte' in Spanish.

Product Features

• Eco-Friendly: colored with organic dyes
• 3.3 ft. L x 2' W
• 100% wool
• White and Beige

Evoking the beauty of the beach, this traditional dhurrie rug from India features colorful stripes of amber and sky blue that alternate with intricate geometric patterns. Great as a welcome mat or for livening up any space, the rug is diligently woven of wool on the hand loom by local artisans through a process that takes up to five days to complete. Sonik Sethi presents this dreamy accent rug, completed at the ends with tiny fringes.

• Dimension - 72" L x 48" W
• Weight - 4.31
• Color - Blue
• Hand-crafted item -- color, size and/or motif may vary slightly
• Dry clean only
• India