Reflection: undertone is blue

Olympus White: undertone is green.

With the LVR of 66 and 68 respectfully, you will see undertones. (The higher the LRV, the purer the color). It comes down to natural light.

You may not want any gray or blue undertones in north light.

Do you see this undertone in the tile? I do, on my monitor.

If correct, consider S W. Nonchalant White

LRV 72.

LRV only tells how much light reflects from the painted surface.

It tells us nothing about how colourful a colour is,,,

Super White has an approx LRV of 87

Mayonnaise has an approx LRV of 89

Which is the most colourful?

Chroma is a separate attribute and describes quantity of colour.

Balboa Mist has an approx LRV of 66

Hawthorne Yellow has an approx LRV of 74

LRV only tells how much light reflects from the painted surface. It tells us nothing about how colourful a colour is,,,

Thanks for making that clear for everyone.

This isn't a difficult fact to prove out for yourself. Those are 4 great examples to pull that prove LRV has nothing to do with how white/gray/neutral a color is. Cotton Balls compared to Bavarian Cream is yet another example that demonstrates the fact that LRV has nothing to do with whiteness.

Misleading information about how to use LRV does nothing but hurt people who are looking for help with color.

Completely wrong information about LRV is a bigger problem now than it has been because paint and colorant shortages mean people don't have the luxury of proving out for themselves which color and design bloggers are full of crap and which ones aren't.